Tech

Indian Instagram influencers have 1.6 crore fake followers: Study

A study conducted by Swedish e-commerce startup ‘A Good Company’ and data analytics firm HypeAuditor has claimed that over 1.6 crore accounts following Indian Instagram influencers are fake.

Instagram has proved to be one of the biggest successes for Facebook, and for influencers on the platform, it has become a very good source of revenue given brands are willing to collaborate with them for one story or a single paid post. But it looks like many influencers are relying on fake followers to boost their numbers.

A new joint research study conducted by a Swedish e-commerce start-up called ‘A Good Company’ and data analytics firm HypeAuditor, has found that the US, Brazil, and India are the three regions with the most number of fake followers on Instagram. In India, over 16 million accounts following Indian Instagram influencers are fake. Read More

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